#10 Labs · AI visibility tracker
Do the assistants recommend you?
Every month we ask ChatGPT, Perplexity, Gemini and Claude the questions your buyers ask, and write down who they name. This is a sample October report for Quillmoor, a brand we made up that sells refillable kitchen basics.
Sample data Quillmoor, Brightrow and Mossline are invented, and so is every number. The report on this page is static: nothing here calls an AI model.
QuillmoorOctober 2026
Questions from people ready to buy.
- Named in October
- Recommended
- Since May
Six months
Named in more answers, not all of them.
The share of answers that named Quillmoor, by assistant, for the prompt set you picked. Each prompt runs four times a month per assistant, because answers vary from run to run.
- ChatGPT
- Perplexity
- Gemini
- Claude
See the numbers
| May | Jun | Jul | Aug | Sep | Oct | |
|---|---|---|---|---|---|---|
| ChatGPT | 30% | 35% | 40% | 45% | 55% | 60% |
| Perplexity | 65% | 70% | 80% | 85% | 90% | 95% |
| Gemini | 5% | 10% | 10% | 15% | 15% | 20% |
| Claude | 20% | 25% | 25% | 30% | 40% | 45% |
| May | Jun | Jul | Aug | Sep | Oct | |
|---|---|---|---|---|---|---|
| ChatGPT | 0% | 0% | 5% | 0% | 5% | 5% |
| Perplexity | 30% | 35% | 40% | 45% | 55% | 60% |
| Gemini | 0% | 0% | 0% | 5% | 5% | 5% |
| Claude | 5% | 5% | 10% | 10% | 15% | 20% |
| May | Jun | Jul | Aug | Sep | Oct | |
|---|---|---|---|---|---|---|
| ChatGPT | 60% | 65% | 65% | 70% | 75% | 80% |
| Perplexity | 85% | 90% | 90% | 95% | 95% | 100% |
| Gemini | 40% | 40% | 45% | 50% | 55% | 60% |
| Claude | 55% | 60% | 65% | 70% | 75% | 75% |
The prompts
What we asked, and who answered with us.
The same prompts every month, so the months compare. Each result is what happened in most of that month's runs.
ShoppingQuestions from people ready to buy.
| Prompt | ChatGPT | Perplexity | Gemini | Claude |
|---|---|---|---|---|
| What are the best refillable dish soap brands? | ChatGPTMentioned | PerplexityRecommended | GeminiNot named | ClaudeMentioned |
| Is a refillable cleaning spray worth it? | ChatGPTNot named | PerplexityMentioned | GeminiNot named | ClaudeNot named |
| Best eco-friendly kitchen cleaning starter kit under $40 | ChatGPTRecommended | PerplexityRecommended | GeminiMentioned | ClaudeNot named |
| Dish soap tablets that dissolve in cold water | ChatGPTNot named | PerplexityRecommended | GeminiNot named | ClaudeNot named |
| Which refillable cleaning brands ship plastic-free? | ChatGPTMentioned | PerplexityMentioned | GeminiNot named | ClaudeMentioned |
ProblemQuestions from people who have the problem but no brand in mind.
| Prompt | ChatGPT | Perplexity | Gemini | Claude |
|---|---|---|---|---|
| How do I cut plastic waste in my kitchen? | ChatGPTNot named | PerplexityMentioned | GeminiNot named | ClaudeNot named |
| Why won't my cleaning tablets dissolve? | ChatGPTNot named | PerplexityMentioned | GeminiNot named | ClaudeNot named |
| How do I make a spray bottle last longer? | ChatGPTNot named | PerplexityNot named | GeminiNot named | ClaudeNot named |
| What's the cheapest way to wash dishes per load? | ChatGPTNot named | PerplexityMentioned | GeminiNot named | ClaudeMentioned |
| Unscented dish soap for sensitive skin | ChatGPTNot named | PerplexityNot named | GeminiNot named | ClaudeNot named |
ComparisonQuestions that name a brand, ours or a competitor's.
| Prompt | ChatGPT | Perplexity | Gemini | Claude |
|---|---|---|---|---|
| Quillmoor vs Brightrow | ChatGPTRecommended | PerplexityRecommended | GeminiMentioned | ClaudeRecommended |
| Is Quillmoor any good? | ChatGPTRecommended | PerplexityRecommended | GeminiRecommended | ClaudeMentioned |
| Brightrow alternatives | ChatGPTMentioned | PerplexityRecommended | GeminiNot named | ClaudeMentioned |
| Mossline or Quillmoor for a small apartment? | ChatGPTMentioned | PerplexityRecommended | GeminiMentioned | ClaudeRecommended |
| Most trusted refillable kitchen brands | ChatGPTNot named | PerplexityMentioned | GeminiNot named | ClaudeNot named |
Cited sources
Where the answers come from.
The pages each assistant cited across October's runs for this prompt set. Sources that cite the category but never name Quillmoor are where the next month's work goes.
Shopping
ChatGPT
- An independent review roundup of refillable cleaners14 citations · Doesn't name Quillmoor
- Quillmoor's own product pages9 citations · Names Quillmoor
- A sustainability blog's buying guide6 citations · Names Quillmoor
- A marketplace listing for Brightrow4 citations · Doesn't name Quillmoor
Perplexity
- Quillmoor's own product pages18 citations · Names Quillmoor
- A sustainability blog's buying guide15 citations · Names Quillmoor
- An independent review roundup of refillable cleaners12 citations · Doesn't name Quillmoor
- A video review comparing three kits7 citations · Names Quillmoor
Gemini
- An independent review roundup of refillable cleaners13 citations · Doesn't name Quillmoor
- A marketplace listing for Brightrow9 citations · Doesn't name Quillmoor
- A sustainability blog's buying guide4 citations · Names Quillmoor
Claude
Didn't cite sources for this set in most runs; it answered from what it already knew.
Problem
ChatGPT
- A home-care forum thread on dissolving tablets5 citations · Doesn't name Quillmoor
- A plastic-free living blog4 citations · Doesn't name Quillmoor
Perplexity
- A home-care forum thread on dissolving tablets11 citations · Doesn't name Quillmoor
- Quillmoor's guide to refill care8 citations · Names Quillmoor
- A cost-per-load comparison on a frugal living site6 citations · Doesn't name Quillmoor
Gemini
- A plastic-free living blog7 citations · Doesn't name Quillmoor
- A home-care forum thread on dissolving tablets5 citations · Doesn't name Quillmoor
Claude
Didn't cite sources for this set in most runs; it answered from what it already knew.
Comparison
ChatGPT
- Quillmoor's own product pages12 citations · Names Quillmoor
- An independent review roundup of refillable cleaners10 citations · Doesn't name Quillmoor
- Brightrow's own site7 citations · Doesn't name Quillmoor
Perplexity
- Quillmoor's own product pages20 citations · Names Quillmoor
- A video review comparing three kits11 citations · Names Quillmoor
- Brightrow's own site9 citations · Doesn't name Quillmoor
- A marketplace listing for Mossline5 citations · Doesn't name Quillmoor
Gemini
- A marketplace listing for Quillmoor, with last year's price10 citations · Names Quillmoor
- An independent review roundup of refillable cleaners8 citations · Doesn't name Quillmoor
- Brightrow's own site6 citations · Doesn't name Quillmoor
Claude
- Quillmoor's own product pages6 citations · Names Quillmoor
- An independent review roundup of refillable cleaners4 citations · Doesn't name Quillmoor
Next month
Three actions for November.
Get into the roundup everyone cites.
The independent review roundup is the most cited page for ChatGPT and Gemini, and it doesn't list Quillmoor. We send samples and the cold-water test results to its editor, and pitch an update before the holiday refresh.
Answer the problem questions on our own site.
The problem prompts are where Quillmoor is nearly invisible outside Perplexity. We publish a page on why tablets don't dissolve and a cost-per-load comparison with real numbers, both written to be quoted.
Fix the facts the assistants repeat.
Gemini quotes last year's starter kit price from an old marketplace listing. We update the listing and the product data on Quillmoor's site so the price and sizes match everywhere.
How we run it
Fixed prompts.
Fifteen prompts in three sets, agreed with you and kept the same month to month so the trend means something.
Four runs each.
Every prompt runs four times per assistant, in fresh sessions with no history, from a US location.
Two levels.
Mentioned means the brand is named. Recommended means it's named as an answer to pick, not just listed.
Every citation logged.
We record each source an assistant cites, and whether that source names you, so we know which pages to work on.
Want this report for your brand?
We track it monthly as part of our AI search optimization work, and we do the three actions too, not just report them.