# Do the assistants recommend you? Every month we ask ChatGPT, Perplexity, Gemini and Claude the questions your buyers ask, and write down who they name. This is a sample October report for Quillmoor, a brand we made up that sells refillable kitchen basics. **Sample data.** Quillmoor, Brightrow and Mossline are invented, and so is every number. The report on this page is static: nothing here calls an AI model. ## What we asked, and who answered with us. The same prompts every month, so the months compare. Each result is what happened in most of that month's runs. ### Shopping Questions from people ready to buy. | Prompt | ChatGPT | Perplexity | Gemini | Claude | | --- | --- | --- | --- | --- | | What are the best refillable dish soap brands? | Mentioned | Recommended | Not named | Mentioned | | Is a refillable cleaning spray worth it? | Not named | Mentioned | Not named | Not named | | Best eco-friendly kitchen cleaning starter kit under $40 | Recommended | Recommended | Mentioned | Not named | | Dish soap tablets that dissolve in cold water | Not named | Recommended | Not named | Not named | | Which refillable cleaning brands ship plastic-free? | Mentioned | Mentioned | Not named | Mentioned | ### Problem Questions from people who have the problem but no brand in mind. | Prompt | ChatGPT | Perplexity | Gemini | Claude | | --- | --- | --- | --- | --- | | How do I cut plastic waste in my kitchen? | Not named | Mentioned | Not named | Not named | | Why won't my cleaning tablets dissolve? | Not named | Mentioned | Not named | Not named | | How do I make a spray bottle last longer? | Not named | Not named | Not named | Not named | | What's the cheapest way to wash dishes per load? | Not named | Mentioned | Not named | Mentioned | | Unscented dish soap for sensitive skin | Not named | Not named | Not named | Not named | ### Comparison Questions that name a brand, ours or a competitor's. | Prompt | ChatGPT | Perplexity | Gemini | Claude | | --- | --- | --- | --- | --- | | Quillmoor vs Brightrow | Recommended | Recommended | Mentioned | Recommended | | Is Quillmoor any good? | Recommended | Recommended | Recommended | Mentioned | | Brightrow alternatives | Mentioned | Recommended | Not named | Mentioned | | Mossline or Quillmoor for a small apartment? | Mentioned | Recommended | Mentioned | Recommended | | Most trusted refillable kitchen brands | Not named | Mentioned | Not named | Not named | ## Named in more answers, not all of them. The share of answers that named Quillmoor, by assistant, for the prompt set you picked. Each prompt runs four times a month per assistant, because answers vary from run to run. ### Shopping | | May | Jun | Jul | Aug | Sep | Oct | | --- | --- | --- | --- | --- | --- | --- | | ChatGPT | 30% | 35% | 40% | 45% | 55% | 60% | | Perplexity | 65% | 70% | 80% | 85% | 90% | 95% | | Gemini | 5% | 10% | 10% | 15% | 15% | 20% | | Claude | 20% | 25% | 25% | 30% | 40% | 45% | ### Problem | | May | Jun | Jul | Aug | Sep | Oct | | --- | --- | --- | --- | --- | --- | --- | | ChatGPT | 0% | 0% | 5% | 0% | 5% | 5% | | Perplexity | 30% | 35% | 40% | 45% | 55% | 60% | | Gemini | 0% | 0% | 0% | 5% | 5% | 5% | | Claude | 5% | 5% | 10% | 10% | 15% | 20% | ### Comparison | | May | Jun | Jul | Aug | Sep | Oct | | --- | --- | --- | --- | --- | --- | --- | | ChatGPT | 60% | 65% | 65% | 70% | 75% | 80% | | Perplexity | 85% | 90% | 90% | 95% | 95% | 100% | | Gemini | 40% | 40% | 45% | 50% | 55% | 60% | | Claude | 55% | 60% | 65% | 70% | 75% | 75% | ## Where the answers come from. The pages each assistant cited across October's runs for this prompt set. Sources that cite the category but never name Quillmoor are where the next month's work goes. ### Shopping - **ChatGPT:** An independent review roundup of refillable cleaners (14, Doesn't name Quillmoor); Quillmoor's own product pages (9, Names Quillmoor); A sustainability blog's buying guide (6, Names Quillmoor); A marketplace listing for Brightrow (4, Doesn't name Quillmoor) - **Perplexity:** Quillmoor's own product pages (18, Names Quillmoor); A sustainability blog's buying guide (15, Names Quillmoor); An independent review roundup of refillable cleaners (12, Doesn't name Quillmoor); A video review comparing three kits (7, Names Quillmoor) - **Gemini:** An independent review roundup of refillable cleaners (13, Doesn't name Quillmoor); A marketplace listing for Brightrow (9, Doesn't name Quillmoor); A sustainability blog's buying guide (4, Names Quillmoor) - **Claude:** Didn't cite sources for this set in most runs; it answered from what it already knew. ### Problem - **ChatGPT:** A home-care forum thread on dissolving tablets (5, Doesn't name Quillmoor); A plastic-free living blog (4, Doesn't name Quillmoor) - **Perplexity:** A home-care forum thread on dissolving tablets (11, Doesn't name Quillmoor); Quillmoor's guide to refill care (8, Names Quillmoor); A cost-per-load comparison on a frugal living site (6, Doesn't name Quillmoor) - **Gemini:** A plastic-free living blog (7, Doesn't name Quillmoor); A home-care forum thread on dissolving tablets (5, Doesn't name Quillmoor) - **Claude:** Didn't cite sources for this set in most runs; it answered from what it already knew. ### Comparison - **ChatGPT:** Quillmoor's own product pages (12, Names Quillmoor); An independent review roundup of refillable cleaners (10, Doesn't name Quillmoor); Brightrow's own site (7, Doesn't name Quillmoor) - **Perplexity:** Quillmoor's own product pages (20, Names Quillmoor); A video review comparing three kits (11, Names Quillmoor); Brightrow's own site (9, Doesn't name Quillmoor); A marketplace listing for Mossline (5, Doesn't name Quillmoor) - **Gemini:** A marketplace listing for Quillmoor, with last year's price (10, Names Quillmoor); An independent review roundup of refillable cleaners (8, Doesn't name Quillmoor); Brightrow's own site (6, Doesn't name Quillmoor) - **Claude:** Quillmoor's own product pages (6, Names Quillmoor); An independent review roundup of refillable cleaners (4, Doesn't name Quillmoor) ## Three actions for November. 1. **Get into the roundup everyone cites.** The independent review roundup is the most cited page for ChatGPT and Gemini, and it doesn't list Quillmoor. We send samples and the cold-water test results to its editor, and pitch an update before the holiday refresh. 2. **Answer the problem questions on our own site.** The problem prompts are where Quillmoor is nearly invisible outside Perplexity. We publish a page on why tablets don't dissolve and a cost-per-load comparison with real numbers, both written to be quoted. 3. **Fix the facts the assistants repeat.** Gemini quotes last year's starter kit price from an old marketplace listing. We update the listing and the product data on Quillmoor's site so the price and sizes match everywhere. ## How we run it - **Fixed prompts.** Fifteen prompts in three sets, agreed with you and kept the same month to month so the trend means something. - **Four runs each.** Every prompt runs four times per assistant, in fresh sessions with no history, from a US location. - **Two levels.** Mentioned means the brand is named. Recommended means it's named as an answer to pick, not just listed. - **Every citation logged.** We record each source an assistant cites, and whether that source names you, so we know which pages to work on. ## Want this report for your brand? We track it monthly as part of our AI search optimization work, and we do the three actions too, not just report them. [See AI search optimization](https://nr10.com/what-we-do/ai-search-optimization/) ยท [Get in touch](https://nr10.com/contact/) Human version: https://nr10.com/labs/ai-visibility/