← Back to Labs#10 Labs · your store, reimagined
Your store, redesigned by us.
Send us your Shopify store. We'll send back a homepage concept built from your own logo, colors, products and photos, plus the three design moves we made and why. Below are three we made for stores we invented, so you can see what to expect.
Request yours
Three examples
Same products. A different store.
These three stores are made up, and so are their products and photos. We built each plain “before” store ourselves, then ran it through the same process we'd use on yours.
The three moves
A headline that says what they make
The hero names the material, the two glazes and the handmade variation, with one clear button a phone shows without scrolling.
Shop by glaze
Oat and Rust get a section each, so a shopper can pick a finish first and build a matching set from there.
Cards that answer questions
Every product card carries one practical detail from the description, like the 12 oz mug, so people decide without opening every page.
Open the full concept (Sablewood Stoneware, opens in a new tab)
The three moves
A headline that sells the lineup
“Red on everything. Green on tacos. Smoke on ribs.” tells a new visitor what they make and how to use it in one glance.
Pick by plate
A section lists the foods from their own descriptions and links each one to its bottle, with a simple mild, medium and hot guide.
The gift gets its own band
The Trio Gift Box sits next to the holiday order deadline, which turns a banner nobody reads into a reason to buy now.
Open the full concept (Brindle Pepper Co., opens in a new tab)
The three moves
A headline that makes the case
“Bags you rewax, not replace” says the product and the promise above the fold, with one Shop bags button.
The rucksack, up close
An oversized crop breaks the bag into its three materials, then pairs the yearly rewax with free repairs for life, right before the buy button.
Their green, given room
The moss green, logo and slab serif stay. A canvas neutral, leather brown and brass accent come from the products, and every pairing passes contrast checks.
Open the full concept (Fenmoor Outfitters, opens in a new tab)
Scroll inside each window to see more.
How it works
We make it. A person checks it.
You send your store
Your Shopify address, your name and your email. That's all we need.
We read it the polite way
Only public pages: your homepage, logo, colors, collections and product photos. We follow your robots.txt and don't touch your admin.
We design the concept
A homepage built around one idea about your brand, using your own products and photos, at laptop and phone size.
A person reviews it and sends it
Someone at #10 looks over every concept before it goes out. You'll have it within one business day, with the three moves we made and why.
Concepts are private. We send yours to you and nobody else, and we never publish it. Shopify stores only for now. Every concept is labeled as a #10 concept, not affiliated with your brand.
Request yours
Want to see your store?
Tell us where your store is. A person at #10 reviews every request, and if it's a fit we'll send your concept within one business day.
