# It answers the phone so we don't have to.

An AI that picks up our line, tells a buyer from a sales pitch and puts the real calls through. Everyone else gets a polite answer and a note in our call log. Here are three sample calls, with what it noticed along the way.

Status: Idea. Dramatized examples. The callers and companies are made up, the voices are synthetic, and no phone line is connected yet.

## Sample call 1: A real prospect (Put through)

A tea company owner wants a Shopify redesign before the holidays. Length 0:35. Audio: https://nr10.com/labs/calls/prospect.m4a

### Transcript

- [0:00] **Receptionist (AI):** Thanks for calling #10. I'm the AI receptionist, and I take notes for the team. How can I help?
- [0:06] **Dana:** Hi. I run a small tea company, Larkspur Tea, and our Shopify store is honestly falling apart. We want a redesign before the holidays.
- [0:15] **Receptionist (AI):** Got it. Is the company yours, and do you have a rough budget in mind?
- [0:19] **Dana:** I co-own it. We've set aside somewhere around thirty thousand.
- [0:23] **Receptionist (AI):** Thanks, Dana. That sounds like something the team would want to hear about. Can I put you through now?
- [0:28] **Dana:** Yes, please.
- [0:29] **Receptionist (AI):** Connecting you. If nobody picks up in thirty seconds, I'll take a message so you're not stuck on hold.

### What it noticed

Said it's an AI · Mentioned a Shopify store · Has a deadline: the holidays · Asked about budget · Decision maker · Budget: about $30k · Looks like a fit · Put through

### The note we'd get

**Put through: Dana, co-owner, Larkspur Tea Co.**

- Shopify store redesign, wants it live before the holidays.
- Budget about $30k, already set aside.
- Decision maker. Put through at the end of the call.

## Sample call 2: An SEO cold pitch (Declined and logged)

A caller promises guaranteed first-page rankings and asks for the owner. Length 0:35. Audio: https://nr10.com/labs/calls/pitch.m4a

### Transcript

- [0:00] **Receptionist (AI):** Thanks for calling #10. I'm the AI receptionist, and I take notes for the team. How can I help?
- [0:06] **Brad:** Hey there! Quick question. Who handles your Google rankings? We found some serious SEO issues on your site, and we can get you to page one, guaranteed.
- [0:14] **Receptionist (AI):** Thanks for reaching out. Are you calling about a project you'd like #10 to do for you?
- [0:19] **Brad:** Well, no, we'd be doing the work for you. If I could just get fifteen minutes with the owner.
- [0:24] **Receptionist (AI):** We're not looking for SEO help right now, so I won't put you through. If anything changes, the team reads info@nr10.com. Have a good day.
- [0:34] **Brad:** Oh. Sure, okay. Thanks.

### What it noticed

Said it's an AI · Unsolicited offer · Promised guaranteed rankings · Checked: buying or selling? · Selling to us, not buying · Declined politely · Logged

### The note we'd get

**Declined and logged: Brad, Toprung SEO Partners.**

- SEO cold pitch. Promised "page one, guaranteed."
- Asked for the owner. Not put through.
- No action needed. Kept in the call log in case they call again.

## Sample call 3: An existing client (Message taken)

A client's contact form stopped sending, with a sale coming up. Length 0:44. Audio: https://nr10.com/labs/calls/client.m4a

### Transcript

- [0:00] **Receptionist (AI):** Thanks for calling #10. I'm the AI receptionist, and I take notes for the team. How can I help?
- [0:06] **Priya:** Hi, it's Priya from Hollow Oak Furniture. You built our WordPress site, and the contact form stopped sending us emails yesterday.
- [0:18] **Receptionist (AI):** Sorry about that, Priya. The team is in a meeting right now. Is the whole site down, or just the form?
- [0:24] **Priya:** Just the form. The site's fine. But we have a sale this weekend, so it matters.
- [0:31] **Receptionist (AI):** Understood. I'll mark it urgent so it's the first thing they see. Is email the best way to reach you?
- [0:37] **Priya:** Yes, the address you have on file. Thanks.
- [0:41] **Receptionist (AI):** Done. The team will reply by email. Good luck with the sale.

### What it noticed

Said it's an AI · Existing client · WordPress site · Something broke: the contact form · Checked how bad it is · Not an outage · Time-sensitive: weekend sale · Marked urgent · Message taken

### The note we'd get

**Message, urgent: Priya, Hollow Oak Furniture (client).**

- WordPress contact form stopped sending email yesterday. The site itself is up.
- Sale this weekend, so the form matters.
- Reply by email, to the address on file.

## One line, a short note.

We'd start small: one extension of our existing phone line forwarded to the receptionist, for a few weeks, before it touches anything else.

1. **It says what it is.** Every call opens with the receptionist saying it's an AI and that it takes notes. If we ever record calls, it says that too.
2. **It listens for a few things.** Who's calling, whether they want to buy or to sell, what they need, and how soon. A couple of questions is usually enough.
3. **It routes the call.** Real prospects and urgent client calls go through to a person. Pitches get a polite no. Anyone who isn't put through can leave a message.
4. **It writes the note.** Every call ends as a short note in our call log, read with the rest of the day's work. No new alerts, no extra inbox.

The test we'd hold it to: over four weeks, no real prospect lost, and we agree with how it handled 9 calls out of 10.

## Want one for your phone line?

We build this kind of AI into small businesses: receptionists, intake, follow-up. Tell us what eats your day. [Tell us about it](https://nr10.com/contact/) or [see foil take a project brief by phone](https://nr10.com/labs/foil-by-phone/).

Human version: https://nr10.com/labs/receptionist/